The Tourism Professional: Guiding, Leadership, Ethics, and Longevity in the Global Tourism Industry

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The Tourism Professional
Guiding, Leadership, Ethics, and Longevity in the Global Tourism Industry
By Dr. Korey Amrine & Drew Missman

Tourism is one of the largest industries on earth—and one of the most misunderstood.

To outsiders, it looks glamorous: passport stamps, sunsets, luxury hotels, and adventure. But behind every seamless trip is a professional managing logistics, emotions, crises, cultural sensitivity, leadership, and responsibility—all at once.

The Tourism Professional is the honest, experience-driven guide the industry has long needed.

Drawing from decades of experience across all seven continents—as tour directors, backcountry guides, cruise lecturers, educators, and business owners—Dr. Korey Amrine and Drew Missman pull back the curtain on what it really takes to build a meaningful, ethical, and sustainable career in tourism and hospitality.

This is not a glossy travel fantasy.
This is not influencer culture.
This is the real profession.

Inside, you’ll discover:

The psychology behind why people travel—and how understanding it transforms your service

The art of customer service excellence, emotional intelligence, and crisis recovery

Cultural sensitivity and global etiquette in a rapidly connected world

The evolution of travel from ancient trade routes to AI-powered itineraries

The realities of guiding, hospitality management, and destination leadership

Practical pathways to entering and advancing in the tourism industry

How to avoid burnout and build a career you can grow old in

The power of grit, adaptability, and humility in global work

Blending academic insight with raw, field-tested storytelling—from lost luggage in Ecuador to living under a tarp in Hawaii while saving for global backpacking adventures—this book offers both strategy and soul.

At its heart, this is a book about stewardship.

Tourism professionals hold real power. They shape how cultures are represented, how communities are treated, how environments are protected—or damaged. Done well, tourism changes lives. Done poorly, it leaves scars.

If you are a student, guide, hospitality worker, travel advisor, business owner, or someone seriously considering entering this field, this book will prepare you for the responsibility, the pressure, the joy, and the longevity required to thrive.

Tourism is not about moving people.

It is about moving people.

Welcome to the profession.

ASIN ‏ : ‎ B0GNZ6Q5JQ
Publisher ‏ : ‎ Independently published
Publication date ‏ : ‎ February 17, 2026
Language ‏ : ‎ English
Print length ‏ : ‎ 231 pages
ISBN-13 ‏ : ‎ 979-8248790234
Item Weight ‏ : ‎ 14.6 ounces
Dimensions ‏ : ‎ 6 x 0.53 x 9 inches
Best Sellers Rank: #2,399,677 in Books (See Top 100 in Books) #26,037 in Success Self-Help #73,927 in Travel (Books) #129,115 in Education & Teaching (Books)