Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual

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“Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope.” —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Publisher ‏ : ‎ Penguin Books
Publication date ‏ : ‎ September 6, 2016
Edition ‏ : ‎ Updated 2nd edition
Language ‏ : ‎ English
Print length ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0143109677
ISBN-13 ‏ : ‎ 978-0143109679
Item Weight ‏ : ‎ 1.27 pounds
Dimensions ‏ : ‎ 6.5 x 0.79 x 9.41 inches
Best Sellers Rank: #15,217 in Books (See Top 100 in Books) #11 in Environmental Economics (Books) #20 in Environmentalist & Naturalist Biographies #22 in Environmentalism
Customer Reviews: 4.6 4.6 out of 5 stars (5,609) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers find this book enlightening and filled with life and business lessons, with an informal writing style that makes it refreshing to read. Moreover, they consider it a must-read for business students and conscious entrepreneurs, praising its historical perspective on Patagonia’s company history and Yvon Chouinard’s deep environmental concerns.