The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
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“The B Corp Handbook shows that an economic agenda that serves people’s needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.” -Paul Polman, CEO, Unilever B Corps are a global movement of more than 3,300 companies in 70 countries–like Patagonia, Ben & Jerry’s, Kickstarter, Danone North America, and Eileen Fisher–that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book–winner of an Independent Book Publisher’s Association IPPY Award as one of the best business books of 2020–is the authoritative guide to the what, why, and how of B Corp certification.
Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation–it must be a core value for any company that aspires to make money and make a difference.
While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
From the Publisher
Publisher : Berrett-Koehler Publishers
Publication date : April 23, 2019
Edition : 2nd
Language : English
Print length : 240 pages
ISBN-10 : 1523097531
ISBN-13 : 978-1523097531
Item Weight : 13.6 ounces
Dimensions : 6.26 x 0.59 x 9.25 inches
Best Sellers Rank: #545,751 in Books (See Top 100 in Books) #17 in Green Business (Books) #60 in Corporate Governance #177 in Sustainable Business Development
Customer Reviews: 4.4 4.4 out of 5 stars (166) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers find this book to be a must-read that serves as a great resource. They appreciate its detailed content, with one customer noting how it provides an excellent overview of the B Corp process.

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