TRAVEL AGENCY MANAGEMENT

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The publication presents a detailed analysis of the concept of travel agency management through chapters: travel agencies; resources travel agencies; sustainable development of travel agencies; marketing mix of travel agencies; development of travel agencies in Montenegro; competitiveness of travel agencies; environment analysis of travel agencies; and strategic management of travel agencies. The research focus in the publication is on shedding light on the essence of travel agencies and the strategic and sustainable management of travel agency growth and development.
Travel agencies represent the first intermediaries on the tourism market, i.e., intermediaries between tourism demand and tourism supply. Their initial complete dominance in intermediary services is today weakened by the emergence of new intermediaries in the tourism market, such as computer reservation systems of enterprises, organizations, and institutes in tourism, online booking portals, and global distribution systems. The competition between numerous and diverse intermediaries in the global tourism market is becoming more intense and ruthless, taking on the characteristics of merciless competition. With the continuous growth of the challenges in the external environment of travel agencies, the only effective and efficient way of market survival of travel agencies is the use of sustainable and strategic management of their growth and development, especially in transitional tourism destinations such as Montenegro.
The book is the result of many years of scientific research in the field of growth and the development management of travel agencies. It can be used as basic literature for educating students about the management of travel agencies in academic study programs in the field of tourism and applied study programs in hospitality. It is a useful source of information for managers and employees of travel agencies; managers of enterprises, organizations, and institutes in tourism; tourism policy makers at all levels; employees of non-governmental organizations in the field of tourism; and all others who take an interest in travel agencies and sustainable and strategic management of their growth and development.
ASIN ‏ : ‎ B09B4GJS2R
Publisher ‏ : ‎ Independently published
Publication date ‏ : ‎ July 26, 2021
Language ‏ : ‎ English
Print length ‏ : ‎ 197 pages
ISBN-13 ‏ : ‎ 979-8542974811
Item Weight ‏ : ‎ 15.8 ounces
Dimensions ‏ : ‎ 7 x 0.47 x 10 inches
Best Sellers Rank: #3,522,260 in Books (See Top 100 in Books) #2,502 in Development & Growth Economics (Books) #3,205 in Hospitality, Travel & Tourism (Books)
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